At Priceline.com, I learned the foundations of online marketing. Working with a generous online marketing budget, our team created, tested, analyzed, and all other data related things to create (1) high volume of bookings and (2) consistent ROI for the inventory we would purchase. Here I learned the foundations of PPC/SEM/SEO/Online Marketing Mix/Attribution Modeling.

In addition, this opportunity allowed me to grow my personal technical skills in many different ways. Here I learned the foundations of Tableau and data visualization, advanced SQL querying, and my first encounter with large datasets in Hive. Mixing both the industry and technical knowledge here prepped me for a continued interest and exploration of the online marketing analytics space.

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