Gopuff represented everything a hyper growth startup wants to achieve to gain as many new users and become a household brand. In 2021, the fast delivery convenience space proved ultra competitive to gain as many new users similar to the era of Uber/Lyft.

I joined in Aug to optimize and scale their monthly digital budget of 3-5MM through data driven methodologies. This proved to be a difficult, but exciting challenge as digital attribution hit a wall from IOS privacy rules.

Through geo holdout testing, channel based incrementality, and an in house estimation methodology, we were able to grow the business significantly and achieve over a 53% reduction in acquisition costs.

Nowhere else did I feel more a part of a team in driving these big initiatives. From launching in NYC with billboards in times square to a quartertime show with Lil Dicky, everyone in marketing came together to create the big moments and generate new users for the company.