BlockFi is one of the only safe and trustworthy crypto wealth asset management systems in the world. I built with a great group of colleagues the foundation needed to create a faster data driven company in both marketing and product.

Initially, the company operated under many excel sheets, but we were able to start ingesting that data into a database, clean and massage to consolidate and unify across all teams, and provide key insights and reporting that will be distributed to stakeholders and investors.

After these pipelines were made, I brought the data to marketing in optimizing both campaigns and honing in our users. Through the use of GA information and internal sources, I created distinct customer profiles to allow executives to segment and market better to these audiences.