To improve my technical abilities and my knowledge of online marketing, I accepted an offer as a data analyst. Criteo allows the best display retargeting compared to any other agency in the space. For example, if a shopper browsed Nike shoes and left the website, Criteo would effectively be able to retarget that user on other websites and convert the shopper higher than any other company through it’s predictive modeling.

Here, I honed my craft in data analysis. It initially started with simple SQL queries, but continually evolved to now conducting and analyzing gigabytes of data to allow a company to receive meaningful information of what type of shoppers, how long do they shop, what do they shop for, when was the last time they visited, what do similar shoppers browse, what do similar shoppers browse on other website, and more.

Criteo enabled me to fully test my analytical thinking capabilities and creating a tangible and meaningful analysis from dense and murky data, which was fully exhibited in winning the 2019 hackathon.